Are you considering launching a mobile application for your business? When, if not now?
You should take advantage of this opportunity right now.
As business owners and entrepreneurs, we are all aware that your company must position itself to capitalize on emerging trends in order to remain competitive in today’s market. The future of mobile marketing is not now; it is now!
Did you know that mobile phone users spend 23 hours a day with their phones or other mobile devices within three feet of them? Consider the chance you have right now to advertise YOUR business on the mobile devices of your customers or prospects 24 hours a day, 365 days a year. That, my friends, is what I mean when I say “OPPORTUNITY!” I don’t know of any other marketing medium that can grab the attention of your target market so quickly.
What do you believe is the typical open or response rate for email marketing today? Within the first 24-48 hours of pressing the send button, you will only see open rates between 4% and 9% unless you have an extremely responsive and active list. 97% of mobile push or text messages are viewed and read within the first four minutes. That is indeed impressive! Think about how you move around, or even just look around.
Every “Brand” should have an app that customers can download and use on their mobile devices.
We get asked, “Why should I have a mobile app?” a lot. You should have one for the following reasons:
increases customer adherence. Make customers feel like VIPs by offering discounts, coupons, and other incentives just for downloading the app. Everyone likes to be a part of something special.
generates a buzz online. Using the built-in sharing capabilities of Facebook, Twitter, LinkedIn, your blog, SMS, and email, encourage customers to use the mobile app to quickly spread the word about the business.
Build lists of customers. Names and email addresses can be easily gathered within a mobile app and exported to the best email marketing campaign services for use in additional emails.
Get feedback right away. Customers can send comments, share photos, and leave feedback on fan walls in a variety of ways thanks to mobile apps.
What is a program? An app is one that cannot be viewed in a browser but must be downloaded and installed on a mobile device. To find and download apps for a specific operating system, users go to device-specific portals like the Apple App Store and the Android Google Play Market. An app functions more like a computer program than a website and offers users an interactive engagement.
Similar to a website, the app may pull data and content from the Internet, or it may download the content so that it can be accessed without an Internet connection.
By the middle of 2012, it is anticipated that more people will use mobile devices to access the internet than PCs. In light of this, it cannot be overstated how important it is for a business or service to be properly viewed across all mobile platforms; failing to do so, you will lose customers.
With your very own branded mobile application, your business can better communicate with its clients.
Do you have clients and customers with whom you want to keep in touch? If this is the case, what is the most effective method for achieving responsive results? Through mobile apps, there is a clear option.
To guarantee the success of your app, here are my top ten suggestions:
1. Determine Your Objective Are You Trying to Increase Sales, Increase Brand Awareness, Increase Social Media Engagement, or Maintain Constant Contact with Customers and Prospects?
As business owners and entrepreneurs, it is easy to become distracted and overwhelmed by all of our responsibilities and otherwise excellent ideas. When developing your mobile marketing strategy, ensure that it is in line with your primary message and reaches your target audience.
2. Integrate Social Sharing Features We are all aware of the power of social engagement and our information’s social sharing features. Your mobile app can integrate all of your social media accounts, boosting brand recognition and security.
3. Maintain the relevance and interest of your app’s content by regularly updating it, just as you would with a blog. You need to keep the end user interested or they will delete your app as soon as they download it.
4. Create an events calendar to provide up-to-date information about all of your company’s events and specials. Integrate interactive and events features. You will want to keep your new users engaged and informed about what you’re doing, where you’re doing it, and how they can participate, whether you host live events or virtual events online. Because we are social creatures by nature, we want this information to be readily available to us—literally!
5. Create VIP and loyalty programs to encourage your subscribers to keep using your app and download it. Your customers and prospects will adore you for creating loyalty or VIP programs, which are simple to set up.
6. Create an efficient mobile marketing strategy Before putting your new app on the App Stores, you must prepare your marketing strategy. If you build it, they will come. This includes, but is not limited to, the following:
Send an email notification with URL links to the Apple and Android (Google Play) Marketplaces to your subscribers. to allow them to download it. Don’t forget to give them a reason to do so in some way!
QR Codes are two-dimensional black and white squares that contain a URL or specially coded message that your phone’s camera and QR Scanner Software will decode for you. They link directly to your app.
Promotions on social media… oh, this could be a great tool!
Keyword research is just as important for your app as it is for your website. Find out what your app’s keywords and description will be as you build it or hire a developer to do it for you. Both of these are crucial because they are two of your app’s more long-lasting features and, if done correctly, will immediately help you generate new leads and customers.
7. Creating an opportunity for your app users to feel like they are a part of your community is very important. Do you recall the Social Sharing function? This, however, is just as significant. What if, at your next event, your App users were able to post messages or photos from the event to your fan wall? We’ve seen it repeatedly on social media about how crucial this is—in fact, it must be!
8. Utilize in-app analytics to monitor your progress You should ensure that your app’s downloads in the App Stores and Markets can be tracked. Preparing for future promotions and generating revenue from advertising opportunities requires keeping track of the number of downloads. Advertising partners value you more when you have more downloads. This is a great way to help your app make money!
9. Yes, the push does have power!
PUSH Notifications are the most important feature of all. Although it is significantly more effective, this is very similar to sending an email notification. Keep in mind that within a few minutes of sending it, 97% of recipients will open it. Notices can be sent out immediately or scheduled to go out at a specific time and date.
On a mobile device, the push notification will behave similarly to a text message. These are sent to everyone whose mobile device has downloaded your app. They are displayed on tablets and smartphones. When you press “Send,” the message will immediately appear on the phone or tablet’s home screen.
However, one word of caution: Do not use the Push Notification feature excessively. Please do not misuse this, as it could be interpreted as SPAM. Create a hunger and desire for your products and services, then treat your new app subscribers like your email list and provide value, and sales will naturally follow.
10. Keep going with the promotion!
You will need to get to work promoting your brand-new marketing tool as soon as your app is finished and published in the App Stores! Because your app will not automatically download to other mobile devices, you will need to actively market and promote your new app. Present yourself to prospective clients and customers now.
Include your friends and family in the promotion of your new app, as well as marketing partners and, most importantly, your current customer base. They are already raving fans of yours!
You must be willing to follow the above steps if you want your app to be successful and give you a great new way to market to your audience.
Keep in mind the most important marketing rule: People buy from people they trust, like, and know! Your “Brand!” will benefit from having a mobile app for your business.
Isn’t it time to share your knowledge and reach mobile customers earlier than your rivals? It is your duty to make it simple for them to get in touch with you!